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Photos: BMW 2008 model line-up.

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6/25 (CNN) Why would an elite car company spend time and money making a fake documentary about a town that doesn't exist? BMW calls it smart advertising, but they also say it's "fun." Alina Cho talks to the heads behind the hoax.

BMW's fake documentary

The most menacing bike on the road isn't some low-riding, super-stretched chopper with suicide clutch and battle-ax rims, but a model that's colored like a marshmallow and sits up straight. It's a police bike.<BR> With a hands-free cell phone law going into effect next week, Motorcycle columnist Susan Carpenter take a ride on one of the models people may have the misfortune of meeting: BMW's 2008 R1200RT-P. Video By Don Kelsen/L.A. Times

BMW R1200RT-P 2008

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W.W.N.Y.D.? (What would New...

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